Expand Your Reach Upload Once, Sell Everywhere, and Grow Across Multiple Distribution Channels from One Platform

MULTI-CHANNEL DISTRIBUTION FOR SUPPLIERS
As a supplier, getting your products in front of more retailers and customers can be challenging — but with TopDawg, it's simple. Our Supplier Portal gives you two powerful ways to grow:
  • TopDawg Catalog (Retailer Network): Upload your products once and instantly connect with 20,000+ pre-approved retailers. With built-in bulk listing management and real-time inventory sync, your catalog is always accurate and ready for retailers to sell. These retailers add your products to their online stores, handle end-customer sales, and cover the shipping costs using prepaid labels. It's the fastest and lowest-risk way to scale your wholesale distribution and gain exposure to thousands of active eCommerce sellers.
  • Direct Marketplace Integrations (Your Own Stores): Already selling on Amazon, Walmart, Shopify, or eBay? TopDawg seamlessly integrates with your existing stores to manage listings across marketplaces, sync inventory in real time, and optimize product data for each channel. Don't have a store on one or more of these platforms yet? No problem — TopDawg will guide you through opening your store on those marketplaces and connecting it directly to your Supplier Portal. This way, you can expand into new sales channels without the hassle of figuring it out alone.
With both paths available from one easy-to-use dashboard, TopDawg helps you maximize revenue opportunities, enforce MAP pricing, and get paid fast with automated ACH deposits.
Best of all, you choose your growth path: leverage the Retailer Network, integrate your own stores, or do both for maximum reach.
TopDawg's Wholesale Distribution Platform
Expanding your wholesale business shouldn't mean juggling multiple systems, paying high distributor fees, or spending months building connections with new retailers. Traditional wholesale distribution is slow and expensive — and most suppliers end up with limited reach and little control over where their products are sold.
That's why thousands of U.S. suppliers trust TopDawg's Supplier Portal. With one upload, you can distribute your catalog to over 20,000 pre-approved retailers and seamlessly push products to your stores on leading online marketplaces, including Amazon, Walmart, Shopify, and eBay. Instead of building custom integrations or hiring developers, you manage everything from one easy-to-use dashboard.
What makes TopDawg different is our commitment to supplier control and profitability. You decide which sales channels to connect with, set MAP pricing to protect your brand, and rely on retailer-paid shipping so you're never stuck covering fulfillment costs. Add in transparent pricing, automated payouts, and built-in compliance tools, and you have a wholesale distribution solution designed to scale your business without unnecessary complexity.
Whether you're a small supplier ready to expand or an established brand seeking better distribution, TopDawg gives you the tools to grow faster, sell smarter, and keep more control over your business.

KEY BENEFITS FOR SUPPLIERS

Everything You Need to Expand Your Wholesale Distribution Channels, Manage Sales Channels, and Protect Your Brand All from One Portal

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Free Supplier Account

Joining TopDawg costs nothing upfront. There are no contracts, no listing fees, and no hidden costs, so you can test and scale your wholesale distribution risk-free.

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Expand Sales & Distribution Channels

Instantly publish your catalog to Amazon, Walmart, Shopify, eBay, and more. Reach more retailers and customers without needing separate integrations or additional overhead.

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Wholesale Distribution Network

Gain access to 20,000+ pre-approved retailers already selling online. Your products are marketed to an active and engaged community of eCommerce entrepreneurs ready to list new products.

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Multi-Channel Integration

Manage your catalog, pricing, inventory, and orders across all connected sales and distribution channels from one supplier dashboard. No more juggling multiple systems — one login gives you control across all channels.

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Shipping for TopDawg Catalog Orders

When your products are listed in the TopDawg Catalog for Retailers, retailers cover all shipping costs. You simply pack the order and print the prepaid label provided, saving you time and eliminating fulfillment headaches.

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Shipping for Direct Marketplace Integrations

When you connect your own store (Amazon, Walmart, eBay, Shopify, etc.), shipping is governed by your store’s policy, and suppliers or end customers pay according to your setup. This gives you flexibility in how you configure shipping rules.

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Fast, Automated Payouts

Get paid on time with secure ACH deposits, typically within 14 days of delivery. Transparent reporting ensures you always know where your money is.

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Transparent Pricing

Scale confidently with predictable, supplier-friendly pricing. You’ll never face surprise commissions or confusing fee structures, only clear costs as you grow.

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MAP & Compliance Tools

Protect your brand’s value by enforcing Minimum Advertised Pricing (MAP) and marketplace restrictions. Keep your pricing consistent while choosing exactly where your products are sold.

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Seamless Supplier Integration

Upload and sync your products using API, CSV, XLS, or XML. Keep inventory levels accurate across all channels without manual updates.

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Multiple Listing Options

Choose how to present your catalog with flexibility. Sell products as single units, multi-packs, or full case quantities to match retailer preferences.

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Instant Order Notifications

Stay on top of new sales with real-time alerts. Fast response times keep retailers happy and ensure you never miss an order.

HOW IT WORKS

Simplifying Wholesale Distribution Channels

Growing your wholesale distribution shouldn’t be complicated. With the TopDawg Supplier Portal, you can connect your catalog, expand sales channels, and manage everything from one dashboard. Here’s how suppliers succeed with our platform:

1
Upload Your Catalog

Upload Your Catalog

Add your product catalog using CSV, XLS, XML, or API — complete with images, descriptions, and attributes. Our flexible integrations make onboarding simple for suppliers of any size.
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2
Set Your Rules

Set Your Rules

Control how and where your products are sold. Configure MAP pricing, channel restrictions, and shipping coverage (U.S. only or international) to protect your brand value.
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Push to Sales & Distribution Channels

Push to Sales & Distribution Channels

Upload once, sell everywhere with multi-channel listings across both sales channels and distribution channels. Real-time inventory sync prevents oversells, while channel-specific optimization tailors your data to each marketplace.
4
Receive Orders Automatically

Receive Orders Automatically

When a retailer or marketplace customer purchases your products, the order flows directly into your Supplier Portal. Real-time notifications ensure you never miss an order.
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Ship Orders

Ship Orders

  • TopDawg Catalog Orders: Retailers cover the shipping cost, and you receive prepaid labels to print and use. This makes fulfillment simple and cost-free for suppliers.
  • Direct Marketplace Orders: For sales through your own stores on Amazon, Walmart, Shopify, or eBay, shipping is handled by you or your customers. This allows flexibility in how you set your shipping policies.
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Get Paid Fast

Get Paid Fast

Automated ACH payouts are deposited directly into your account, typically within 14 days of delivery. With full reporting in your dashboard, you’ll always know exactly when and how much you’re getting paid.

TRANSPARENT SUPPLIER PRICING

TopDawg Is Free to Join
Simple Pricing for Every
Distribution Channel

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TopDawg Catalog (Retailer Network)

No referral fees until your Catalog sales exceed $10,000 annually. After that, only a small referral fee applies.

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External Channels (Amazon, Walmart, eBay, Shopify, etc.)

No referral fees. Just a low, flat monthly integration fee that’s more affordable than typical marketplace commissions, keeping costs predictable as you scale across multiple sales channels.

EXPAND THROUGH NEW
DISTRIBUTION CHANNELS

Launch Your Product Line Across Retail Networks and Sales Channels

Joining TopDawg gives you direct access to a massive wholesale distribution network. With 20,000+ retailers and seamless marketplace integrations, suppliers can scale without building custom infrastructure.

  • Expand distribution instantly — Upload once, sell everywhere across multiple distribution channels.
  • Focus on growth — We handle logistics and integrations, so you can focus on marketing and scaling your sales channels.
  • Risk-free scaling — Free to join, no listing fees, and retailers cover shipping
EXPAND THROUGH NEW DISTRIBUTION CHANNELS

MULTI-CHANNEL DISTRIBUTION

Discover the Ultimate Multi-Channel Distribution Hub

TopDawg is more than a supplier portal — it’s your gateway to eCommerce growth.
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Diverse Product Categories

Suppliers in home décor, apparel, electronics, toys, beauty, automotive, pet, equestrian, and more thrive on TopDawg.

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Serving Every Market

Our platform connects suppliers with thousands of eCommerce entrepreneurs, marketplace sellers, and retailers across multiple sales and distribution channels.

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Wholesale Distribution Simplified

Unlike traditional distribution channels, TopDawg gives you immediate access to digital storefronts where buyers already shop — cutting costs, reducing delays, and maximizing visibility.

MARKETPLACE INTEGRATIONS

Marketplace Integrations to Expand Distribution Channels

TopDawg’s Supplier Portal lets you upload once and push your catalog across multiple distribution channels and sales channels from one dashboard. Our multi-channel listings engine handlesbulk listing, real-time inventory sync, and marketplace-specific optimization.

Available Distribution & Sales Channel Integrations

Start with one integration and expand into multiple channels as you grow, giving them complete control over how and where your products are distributed.
Walmart logo
Walmart
List your products on Walmart Marketplace and tap into one of the fastest-growing retail platforms in the U.S. TopDawg simplifies onboarding and order management for Walmart sellers.
Shopify logo
Shopify
Connect directly to Shopify stores and empower independent retailers to add your products seamlessly. Shopify is one of the most popular eCommerce platforms for small and mid-sized businesses.
eBay logo
eBay
Reach millions of global buyers through eBay integration. TopDawg automates order syncing and fulfillment for suppliers working with eBay sellers.
Amazon logo
Amazon
Distribute your catalog to Amazon — the largest online marketplace. TopDawg ensures secure API connections so your products can reach millions of active buyers.
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Temu
Expand into emerging marketplaces like Temu. TopDawg is building direct integrations that let suppliers distribute products to this fast-growing channel with ease.
WooCommerce logo
WooCommerce
Connect with WooCommerce retailers using TopDawg’s integration tools. WooCommerce is a top choice for WordPress-based eCommerce stores worldwide.
Wix logo
Wix
Tap into the Wix eCommerce ecosystem. Suppliers can expand into this growing platform where entrepreneurs and small businesses are looking for new wholesale products.
BigCommerce logo
BigCommerce
Distribute your products to BigCommerce stores and enjoy streamlined multi-channel fulfillment. TopDawg helps suppliers scale across this powerful SaaS platform.
Magento Open Source logo
Magento Open Source
Reach enterprise-level eCommerce businesses powered by Magento. TopDawg’s integration ensures suppliers can manage catalog distribution without complex setup.
Prestashop logo
Prestashop
Expand your reach into Prestashop stores worldwide. TopDawg’s integration makes it easier for suppliers to connect with independent retailers in diverse markets.
Opencart logo
Opencart
Push your catalog to Opencart retailers and automate product syncing, order handling, and inventory updates from the Supplier Portal.
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Custom Integration
For suppliers with unique needs, TopDawg offers custom integration options. Whether you’re running a proprietary system or an advanced ERP, our technical team ensures seamless connectivity.

SUPPLIER REVIEWS

What Suppliers Are Saying About TopDawg’s Distribution Channels

Five Stars

Easy to Scale

As a U.S. supplier, TopDawg made it simple to expand our sales channels and reach more retailers nationwide. We now sell through both their Retailer Catalog and our own Amazon store without building custom integrations, which has allowed us to grow much faster than we expected.

Karen S., Chicago, IL
Five Stars

Predictable Pricing

TopDawg makes it easy to forecast costs with simple, transparent pricing that suppliers can rely on. I know exactly what I’m paying to use their supplier portal, and I never feel blindsided by unexpected fees.

James P., Dallas, TX
Five Stars

Multi-Channel Control

From one dashboard, I can manage listings across marketplaces with real-time inventory sync and bulk listing management. This multi-channel supplier distribution control helps me protect my brand while reaching new retailers at scale.

Ravi K., Miami, FL
Five Stars

Reliable Payouts

The ACH payouts are always on time, and the reporting makes it easy to track every order. Knowing my wholesale margins and payments are secure through TopDawg’s supplier services gives me confidence to scale.

Elena R., Denver, CO
Five Stars

Professional Growth Partner

TopDawg isn’t just a platform, they’re a long-term partner in our growth. Their supplier sales distribution services help us adapt to retail trends and expand into new marketplaces without the usual headaches.

Michael T., Los Angeles, CA
Five Stars

Affordable Growth

Other marketplaces take big commissions from every sale, which can kill margins. With TopDawg, I only pay a small integration fee for the sales channels I choose, which is far more affordable than marketplace commissions and keeps my costs predictable as I grow.

Laura M., New York, NY
Five Stars

Great for MAP Protection

Finally, a distribution partner that actually respects MAP pricing. The supplier portal lets me set my rules and ensures retailers follow them, which protects my brand value and strengthens my wholesale distribution strategy.

George L., Austin, TX
Five Stars

Reaching New Retailers

Within weeks of joining, my products were in front of thousands of new retailers I never would have reached on my own. This wholesale supplier portal gave me exposure that traditional distribution channels never could.

Sophia R., Phoenix, AZ
Five Stars

User-Friendly Dashboard

The supplier portal is intuitive and easy to navigate. Uploading my catalog and pushing products to multiple sales channels took minutes, not days.

Nina W., Seattle, WA
Five Stars

Faster Fulfillment Workflow

The prepaid labels are a game-changer for order fulfillment. I just print, pack, and ship, which saves me valuable time and keeps retailers satisfied with fast deliveries.

Brian T., Denver, CO
Five Stars

Low Barrier to Entry

I was nervous about upfront costs, but TopDawg offers a free supplier account, which gave me the confidence to try it. Now it’s one of my most profitable distribution channels.

Jessica F., Orlando, FL
Five Stars

Expanding into Walmart

TopDawg made it possible for me to list my products on Walmart Marketplace without hiring a developer or building a custom integration. It’s given my wholesale business a professional edge and opened a new sales channel.

David M., Los Angeles, CA
Five Stars

Increased Sales Volume

My sales volume grew 40% within the first three months of joining TopDawg. Their supplier distribution services helped me scale my products faster than traditional wholesale distribution ever could.

Alicia H., Boston, MA
Five Stars

Excellent Support

Their support team is responsive, professional, and always helpful. Any questions I had during onboarding to the supplier portal were answered quickly, making the process seamless.

Marcus J., Raleigh, NC
Five Stars

Transparent Business Model

I like that TopDawg is upfront about supplier pricing and integrations. There are no surprises or hidden fees, just a clear wholesale model that works.

Helen C., Chicago, IL
Five Stars

Better Than Distributors

Compared to traditional distributors, TopDawg gives me far more control over how and where my products are sold. It feels like a modern wholesale platform designed to replace outdated distribution channels.

Raj K., Houston, TX
Five Stars

Strong Domestic Advantage

As a U.S. supplier, I appreciate that TopDawg focuses on domestic shipping with USPS, UPS, and FedEx. Retailers want fast, reliable delivery, and I can provide it through their distribution network.

Olivia B., New Jersey
Five Stars

Great for Small Suppliers

I thought only big brands could get this kind of reach, but TopDawg proved me wrong. They gave my small wholesale business access to thousands of retailers instantly through their supplier portal.

Tom S., Minneapolis, MN
Five Stars

Multi-Channel Expansion

I started with the TopDawg Catalog and later added Amazon and Shopify integrations. The ability to expand into new distribution channels at my own pace has been invaluable for my growth.

Emily W., Atlanta, GA
Five Stars

Secure Payouts

The payments system is reliable, transparent, and simple to manage. I can track every payout from TopDawg’s supplier portal, which makes financial planning straightforward.

Victor P., San Francisco, CA
Five Stars

Excellent for Seasonal Products

I sell seasonal items, and TopDawg helps me push them to the right retailers at the right time. Their wholesale distribution services maximize exposure and sales during critical seasons.

Grace L., Portland, OR
Five Stars

International Reach

With TopDawg, my products reached retailers outside the U.S. for the first time. Their supplier sales distribution services made the process seamless and didn’t require extra work on my end.

Lucas M., Toronto, Canada
Five Stars

Easy API Integration

The API documentation was clear and straightforward, even for a small team like ours. We connected our ERP system in days, and now all of our wholesale orders run automatically.

Daniel R., Miami, FL
Five Stars

Helps Manage Inventory

The inventory sync prevents overselling and canceled orders, which has saved my relationships with retailers. It keeps my stock levels accurate across every connected sales channel.

Anna G., Philadelphia, PA
Five Stars

Long-Term Partner

I’ve tried other platforms, but TopDawg has been the most stable and supportive. I see them as a long-term partner in growing my wholesale distribution network.

Chris B., Dallas, TX

POSTAL CARRIERS

Postal Carrier Partners

We ship with USPS, UPS, and FedEx, ensuring fast and reliable delivery. U.S. carriers give your products
the speed and tracking retailers expect — a major advantage over overseas shipping delays.
unitedStatesPostalService
FedEx
Ups

SUPPLIER FAQs

Yes, creating a supplier account with TopDawg is completely free. There are no listing fees, contracts, or hidden charges, so you can upload your wholesale catalog and immediately connect with over 20,000 retailers and leading online marketplaces.
Suppliers can connect their catalog to top eCommerce marketplaces like Amazon, Walmart, eBay, and Shopify, as well as emerging platforms like WooCommerce and BigCommerce. All integrations are managed from one centralized supplier portal, making multi-channel distribution and sales channels simple and efficient.
TopDawg gives you two powerful ways to scale your wholesale distribution. First, you can publish directly to the TopDawg Retailer Catalog, where thousands of pre-approved retailers can add your products to their stores. Second, you can connect your own stores on marketplaces like Amazon and Walmart for branded sales growth. This way, you can grow your wholesale presence across both traditional and digital distribution channels while opening up new sales channels at the same time.
For catalog orders, retailers cover the shipping costs, and you simply print prepaid labels — fulfillment is quick and cost-free for you. For marketplace integrations like Amazon or Walmart, you have full flexibility to set your own shipping policies based on your existing logistics.
Suppliers are paid via automated ACH transfers, typically within 14 days of confirmed delivery. All payments are tracked transparently inside your supplier dashboard so you always know the status of every order and payout.
TopDawg is more than a supplier portal — it’s a multi-channel distribution hub built to scale your wholesale business. Unlike traditional distributors, TopDawg gives you free access to a large retailer network, offers seamless marketplace integrations, enforces MAP pricing, and keeps supplier costs low.
Yes. If you don’t yet sell on platforms like Amazon, Walmart, or Shopify, TopDawg can guide you through setting up new accounts. Once your stores are live, we connect them to your supplier portal so you can manage catalog distribution, orders, and payments from one place.
It’s free to join and free to upload your products to the TopDawg Retailer Catalog. Once your sales through the catalog exceed $10,000 annually, a small referral fee applies. For direct marketplace integrations, there are no referral fees at all — only a flat monthly integration fee that’s lower than standard marketplace commissions.
Yes. Our Catalog Onboarding service ensures your products are uploaded and configured correctly in the Supplier Portal. This service is included free with annual membership plans and is available as a one-time add-on for monthly plans, making it quick and easy to get started without extra workload for your team.
Yes, each store or marketplace integration (Amazon, Walmart, Shopify, eBay, etc.) requires its own membership plan. This structure keeps pricing flexible and scalable so you can add new distribution channels and sales channels as your business grows.
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Let’s Get Started —
Expand Your Distribution Channels Today

Join the growing list of suppliers partnering with TopDawg.
CREATE FREE SUPPLIER ACCOUNT